Example Project:

Rebuilding and migrating darreninform.com and the ThinkWORKS community to the Mastermind platform (Q1 focus).

1. The Strategic Concept (The Why)

Why am I doing this?

To create a calm, coherent digital home that brings together my thinking, writing, podcasting, and community — and supports sustainable work rather than constant firefighting.

This is not about having a “better website”.It’s about reducing fragmentation, improving focus, and making it easier for the right people to engage with my work.

2. The Plan (From A to Z)

What does the journey look like?

• Start Point (A):A fragmented WIX site, broken community tools, scattered content, and rising friction.

• End Goal (Z):A stable, human-centred site and forum where content, conversation, and direction all live together.

• Milestones along the way:

• Core site pages rebuilt

• Community rooms recreated

• Priority content migrated

• Weekly content rhythm stabilised

These milestones mark progress — but on their own, they don’t explain how they’ll be achieved.

3. Strategies for Each Milestone

How do I actually reach each step?

For example:

• Milestone: Core site pages rebuilt

• Strategy: Build structure first, polish later

• Action: Draft Home, Start Here, ThinkWORKS Hub, Books, Contact using consistent messaging

• Review: Does the site feel coherent, even if imperfect?

• Milestone: Community rebuilt

• Strategy: Fewer rooms, clearer purpose

• Action: Create Welcome post, room descriptions, Take A Bite template

• Review: Can a new visitor understand what to do in under 2 minutes?

Each milestone has:

• a strategy

• a set of actions

• a review point

• and space to adjust
  

4. Remedy Strategies (When Reality Intervenes)

What if I fall behind or lose momentum?

Planned remedies include:

• Reducing scope (migrate less content, not more)

• Pausing non-essential pages

• Protecting the weekly podcast as the non-negotiable

• Shifting timelines without abandoning the vision

The goal is not perfection — it’s course correction without self-judgement.

The Bite

Planning isn’t about control. It’s about thinking ahead so that when things wobble, you don’t.

As promised. See, a plan does not need to be complex. I have one overarching plan, with several modular plans include 30 and 90 Day Sprints, and other goal plans.

My most recent vision and mission statement was as follows:

“To break down silos and challenge the status quo so that we can see a better way, and to have fun doing it.”

With an additional Mission Statement:

"I'm dedicated to empowering individuals to leverage their unique skills and experiences to drive meaningful change. Through impactful mastermind groups, dynamic courses, and personalised coaching, my goal is to transform passion into purpose and create lasting impact."

This is my current working vision. It’s not perfect — and that’s deliberate.

I’d love your reactions:

• What excites you?

• What feels unclear?

• What would you change — and why?”

I'm working on improving it with the AI assistant I have created, called Max (Max was an amazing PA that once worked for me on a secondment, so I was only ever going to call the agent Max). I'll attach the results in a few days.

Things experts told me.

1. I wouldn't walk again without aid (after an accident playing rugby). WRONG.

2. I wouldn't make it going from a big company to a small one. WRONG.

3. I had too vague a name for my business (original name): Correct, hence why now darreninform is the brand.

4. I was crap at maths and shouldn't get a job that involves maths. WRONG and incredibly damaging to a 13 year old mind. I wasn't crap at maths, it was the way it was being taught.

5. and of course the whole 10 year journey getting a diagnosis of my FND, despite telling every doctor, nurse and consultant- 'my brain and my body aren't communicating'. So wrong wrong wrong.

Things I decided to do myself after researching:

1. Setting up in business. It's been a struggle but not one in vain!

2. Setting up an investment portfolio to see if I could make money. I did, and used it to seed my business. But I must admit I need to start again now with a new portfolio. I mis-used my free cash which I regret... so a 50/50 split.

3. Creating AI Agents. Saved myself £2000 minimum and have created three different agents by applying principles I learned/researched. Eternally grateful to Dean Graziosi and the AI Summit people for getting me started though. But yeah, so far so good, seeing incredible benefits ( the image above for example is by Max, my darreninform Business Agent).

4. Getting on top of my FND. It's been a long road, but I've now got it in check. It's not getting better, but for the last year I've stopped it from getting worse. This is through learning about the condition and potential treatments and routines that help- in fact, I had to teach a new GP about the condition who had never heard of it before.

5. After my spinal injury, finding out what types of exercises could help support my lower back so I could walk etc without a brace that went from my neck to my thighs. I had just turned 16 and looked like Frankenstein's Monster. By the time I was 18 I was free of the thing!

There you go, as you can see, I was right more after finding things out for myself than when I listened to experts. Now, over to you for your list.