When Better Performance Doesn't Mean Better Results

When Better Performance Doesn't Mean Better Results

Darren Smithson
Published on: 07/10/2026

We examine a recent study that shows that a system can produce more, look better and hit its targets—while becoming no more effective at fulfilling its actual purpose. What does that mean for businesses who rely on convincing us to use them?

darreninformThinkWORKS Blog#blog
Stop Fixing the Person When the Choice Architecture Is Broken

Stop Fixing the Person When the Choice Architecture Is Broken

Darren Smithson
Published on: 30/09/2026

Behaviour makes more sense when you stop looking only at the individual and start looking at the system they're operating inside.

ThinkWORKS Blog#blogdarreninform
Why Knowing Better Rarely Makes Systems Behave Better

Why Knowing Better Rarely Makes Systems Behave Better

Darren Smithson
Published on: 23/09/2026

Getting more knowledge or being trained in new skills does not automatically lead to better systems and deliveries. This blog explores why.

ThinkWORKS Blog#darreninformblogchange
AI and the End is Nigh... really?

AI and the End is Nigh... really?

Darren Smithson
Published on: 16/09/2026

With regular warnings about AI Armageddon hitting the news almost daily at the moment it's time to bring back an old IT acronym: GIGO. AI is not inherently a malcontent. It will down to humans on how AI is utilised. I explain my own thoughts on it.

ThinkWORKS Blog#blogdarreninformAI