ThinkWORKS is where ideas are explored in depth.
Through podcast conversations and written essays, this space follows questions properly —
testing assumptions, refining language, and examining what holds over time.
If You 2.0 is the framework, ThinkWORKS is the ongoing inquiry.
Long-form conversations exploring ideas in motion —
reflective, unscripted, and evolving over time.
Written essays that clarify, sharpen, and extend the thinking beyond the microphone.
→ Read Below!

We all unconsciously use habitual phrases on a daily basis... but do they empower you or hold you back? This blog piece examines the power in those phrases. ...more
ThinkWORKS Blog
July 15, 2026•2 min read

An introduction to an upcoming episode of ThinkWORKS as we chat about why it can be a bad choice to equate motivation with energy. ...more
ThinkWORKS Blog
July 07, 2026•2 min read

A reflection of some of the ideas we've discussed in recent weeks on the ThinkWORKS podcast. ...more
ThinkWORKS Blog
July 01, 2026•2 min read

We should know that every different perspective contains information you don't currently possess. And every challenge to your assumptions is an opportunity to think more clearly. Explore why this is n... ...more
ThinkWORKS Blog
June 24, 2026•2 min read

You need to assess when to push through a problem, and when to redesign the systems instead. ...more
ThinkWORKS Blog
June 16, 2026•2 min read

Tying into next Monday's podcast, we set the scene for why having friction in your systems matters. ...more
ThinkWORKS Blog
June 09, 2026•1 min read
Focused explorations of specific themes —
including Thinking With A.I. and other structured deep dives.
→ Read Below.

AI doesn’t change what’s possible — it changes what’s leveraged. In this first Thinking With A.I. column, Max explores the difference between automation and real leverage — and why mindset matters mor... ...more
Special Series
February 25, 2026•2 min read

Max introduces herself as she kicks off her unique perspective on the use of AI agents,. Why unique? Because she is one. ...more
Special Series
February 18, 2026•2 min read

Our Adventures In Comics series kicks off with the story of the comics giant that never was... turned 50 in 2025, Atlas Comics! ...more
Special Series
January 28, 2026•5 min read

We look at the lessons that modern developers are still failing to learn from the failures of the past. ...more
Special Series
January 21, 2026•3 min read

We re-examine the story of the failed ambition of visionary products and show what lessons modern developers need to learn. ...more
Special Series
January 14, 2026•4 min read

Our latest Adventures in Gaming piece looks at the lessons the various AI platforms can learn from the failure of Atari Computers. ...more
Special Series
January 07, 2026•3 min read
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