ThinkWORKS
ThinkWORKS is where ideas are explored in depth.
Through podcast conversations and written essays, this space follows questions properly —
testing assumptions, refining language, and examining what holds over time.
If You 2.0 is the framework, ThinkWORKS is the ongoing inquiry.
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ThinkWORKS Podcast
Long-form conversations exploring ideas in motion —
reflective, unscripted, and evolving over time.
ThinkWORKS Blog
Written essays that clarify, sharpen, and extend the thinking beyond the microphone.
→ Read Below!
When to Push, When to Redesign
You need to assess when to push through a problem, and when to redesign the systems instead. ...more
ThinkWORKS Blog
June 16, 2026•2 min read
Productive Friction: Why What's Hard Matters
Tying into next Monday's podcast, we set the scene for why having friction in your systems matters. ...more
ThinkWORKS Blog
June 09, 2026•1 min read
Designing for the Days You Don’t Show Up
This blog ties into next Monday's podcast episode and gives an introduction to why you should design systems to take the strain for those days you can't show up. ...more
ThinkWORKS Blog
June 02, 2026•3 min read
AI Is Not The Enemy — Standing Still Is
AI is changing everything, but it is not the enemy- complacency is. You must learn how to make AI your friend. This piece explains why. ...more
ThinkWORKS Blog
May 27, 2026•5 min read
Strategy Wins Every Time
Based on chapter 5 of my book 'You 2.0' we discuss the reasons why strategy matters! ...more
ThinkWORKS Blog
May 19, 2026•3 min read
Quiet Systems: The Structures That Work on Bad Days
Sometimes, going harder, faster is not the best way to keep momentum. ...more
ThinkWORKS Blog
May 12, 2026•3 min read
Special Series
Focused explorations of specific themes —
including Thinking With A.I. and other structured deep dives.
→ Read Below.
Thinking With AI (Part 1): Leverage Is Not Automation
AI doesn’t change what’s possible — it changes what’s leveraged. In this first Thinking With A.I. column, Max explores the difference between automation and real leverage — and why mindset matters mor... ...more
Special Series
February 25, 2026•2 min read
A Note on Working With AI (from Max)
Max introduces herself as she kicks off her unique perspective on the use of AI agents,. Why unique? Because she is one. ...more
Special Series
February 18, 2026•2 min read
Atlas Comics! From 1970s Imprint to 2020s Revival!
Our Adventures In Comics series kicks off with the story of the comics giant that never was... turned 50 in 2025, Atlas Comics! ...more
Special Series
January 28, 2026•5 min read
The Forgotten Consoles (Part 2): What Modern Companies Still Haven’t Learned
We look at the lessons that modern developers are still failing to learn from the failures of the past. ...more
Special Series
January 21, 2026•3 min read
The Forgotten Consoles (Part 1): When the Future Arrives Too Early
We re-examine the story of the failed ambition of visionary products and show what lessons modern developers need to learn. ...more
Special Series
January 14, 2026•4 min read
From Atari to AI: Why Innovation Still Loses Without Alignment
Our latest Adventures in Gaming piece looks at the lessons the various AI platforms can learn from the failure of Atari Computers. ...more
Special Series
January 07, 2026•3 min read
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