ThinkWORKS

ThinkWORKS is where ideas are explored in depth.

Through podcast conversations and written essays, this space follows questions properly —

testing assumptions, refining language, and examining what holds over time.

If You 2.0 is the framework, ThinkWORKS is the ongoing inquiry.

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ThinkWORKS Podcast

Long-form conversations exploring ideas in motion —

reflective, unscripted, and evolving over time.

→ Listen Here!

ThinkWORKS Blog

Written essays that clarify, sharpen, and extend the thinking beyond the microphone.

→ Read Below!

Designing for the Days You Don’t Show Up

Designing for the Days You Don’t Show Up

This blog ties into next Monday's podcast episode and gives an introduction to why you should design systems to take the strain for those days you can't show up. ...more

ThinkWORKS Blog

June 02, 20263 min read

AI Is Not The Enemy — Standing Still Is

AI Is Not The Enemy — Standing Still Is

AI is changing everything, but it is not the enemy- complacency is. You must learn how to make AI your friend. This piece explains why. ...more

ThinkWORKS Blog

May 27, 20265 min read

Strategy Wins Every Time

Strategy Wins Every Time

Based on chapter 5 of my book 'You 2.0' we discuss the reasons why strategy matters! ...more

ThinkWORKS Blog

May 19, 20263 min read

Quiet Systems: The Structures That Work on Bad Days

Quiet Systems: The Structures That Work on Bad Days

Sometimes, going harder, faster is not the best way to keep momentum. ...more

ThinkWORKS Blog

May 12, 20263 min read

If You Remember One Thing…

If You Remember One Thing…

What if the change has already happened… and you’re just catching up? A short reflection on identity lag, systems, and why growth often feels uncomfortable. ...more

ThinkWORKS Blog

May 06, 20262 min read

Why Most Visions Don’t Work (And How to Fix Yours)

Why Most Visions Don’t Work (And How to Fix Yours)

If you’re leading a team, running a business, or just trying to get clearer on where you’re heading, 'VISION' is one of the most overlooked pieces of the puzzle. It’s also something I see come up a l... ...more

ThinkWORKS Blog

April 29, 20263 min read

Special Series

Focused explorations of specific themes —

including Thinking With A.I. and other structured deep dives.

→ Read Below.

Thinking With AI (Part 1): Leverage Is Not Automation

Thinking With AI (Part 1): Leverage Is Not Automation

AI doesn’t change what’s possible — it changes what’s leveraged. In this first Thinking With A.I. column, Max explores the difference between automation and real leverage — and why mindset matters mor... ...more

Special Series

February 25, 20262 min read

A Note on Working With AI (from Max)

A Note on Working With AI (from Max)

Max introduces herself as she kicks off her unique perspective on the use of AI agents,. Why unique? Because she is one. ...more

Special Series

February 18, 20262 min read

Atlas Comics! From 1970s Imprint to 2020s Revival!

Atlas Comics! From 1970s Imprint to 2020s Revival!

Our Adventures In Comics series kicks off with the story of the comics giant that never was... turned 50 in 2025, Atlas Comics! ...more

Special Series

January 28, 20265 min read

The Forgotten Consoles (Part 2): What Modern Companies Still Haven’t Learned

The Forgotten Consoles (Part 2): What Modern Companies Still Haven’t Learned

We look at the lessons that modern developers are still failing to learn from the failures of the past. ...more

Special Series

January 21, 20263 min read

The Forgotten Consoles (Part 1): When the Future Arrives Too Early

The Forgotten Consoles (Part 1): When the Future Arrives Too Early

We re-examine the story of the failed ambition of visionary products and show what lessons modern developers need to learn. ...more

Special Series

January 14, 20264 min read

From Atari to AI: Why Innovation Still Loses Without Alignment

From Atari to AI: Why Innovation Still Loses Without Alignment

Our latest Adventures in Gaming piece looks at the lessons the various AI platforms can learn from the failure of Atari Computers. ...more

Special Series

January 07, 20263 min read

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