ThinkWORKS
ThinkWORKS is where ideas are explored in depth.
Through podcast conversations and written essays, this space follows questions properly —
testing assumptions, refining language, and examining what holds over time.
If You 2.0 is the framework, ThinkWORKS is the ongoing inquiry.
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ThinkWORKS Podcast
Long-form conversations exploring ideas in motion —
reflective, unscripted, and evolving over time.
ThinkWORKS Blog
Written essays that clarify, sharpen, and extend the thinking beyond the microphone.
→ Read Below!
The Psychology of Friction
A recent study into 'microdelays' has shown how small design features become attention, motivation and inequality problems, impacting results across the board. We look at how and why, and what to do a... ...more
ThinkWORKS Blog
October 14, 2026•11 min read
When Better Performance Doesn't Mean Better Results
We examine a recent study that shows that a system can produce more, look better and hit its targets—while becoming no more effective at fulfilling its actual purpose. What does that mean for business... ...more
ThinkWORKS Blog
October 07, 2026•8 min read
Stop Fixing the Person When the Choice Architecture Is Broken
Behaviour makes more sense when you stop looking only at the individual and start looking at the system they're operating inside. ...more
ThinkWORKS Blog
September 30, 2026•6 min read
Why Knowing Better Rarely Makes Systems Behave Better
Getting more knowledge or being trained in new skills does not automatically lead to better systems and deliveries. This blog explores why. ...more
ThinkWORKS Blog
September 23, 2026•5 min read
AI and the End is Nigh... really?
With regular warnings about AI Armageddon hitting the news almost daily at the moment it's time to bring back an old IT acronym: GIGO. AI is not inherently a malcontent. It will down to humans on how ... ...more
ThinkWORKS Blog
September 16, 2026•6 min read
The Greatest Danger of Disruption Is Defending the Past
This week we look at why our defending the 'ways we've done things in the past' may be the greater threat than something new and seemingly disruptive. ...more
ThinkWORKS Blog
September 09, 2026•5 min read
Special Series
Focused explorations of specific themes —
including Thinking With A.I. and other structured deep dives.
→ Read Below.
Why We Still Look Up
In this special series blog, Max writes about why the launch of the Nancy Roman Telescope is a big deal for humanity. ...more
Special Series
September 02, 2026•9 min read
The Memory of Water: Why Great Flood Myths Refuse to Disappear
A prologue to Monday's follow up to Atlantis, we discuss the great flood myths, and the reasons why they persist in our lore. ...more
Special Series
July 21, 2026•5 min read
Thinking With AI (Part 1): Leverage Is Not Automation
AI doesn’t change what’s possible — it changes what’s leveraged. In this first Thinking With A.I. column, Max explores the difference between automation and real leverage — and why mindset matters mor... ...more
Special Series
February 25, 2026•2 min read
A Note on Working With AI (from Max)
Max introduces herself as she kicks off her unique perspective on the use of AI agents,. Why unique? Because she is one. ...more
Special Series
February 18, 2026•2 min read
Atlas Comics! From 1970s Imprint to 2020s Revival!
Our Adventures In Comics series kicks off with the story of the comics giant that never was... turned 50 in 2025, Atlas Comics! ...more
Special Series
January 28, 2026•5 min read
The Forgotten Consoles (Part 2): What Modern Companies Still Haven’t Learned
We look at the lessons that modern developers are still failing to learn from the failures of the past. ...more
Special Series
January 21, 2026•3 min read
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