ThinkWORKS is where ideas are explored in depth.
Through podcast conversations and written essays, this space follows questions properly —
testing assumptions, refining language, and examining what holds over time.
If You 2.0 is the framework, ThinkWORKS is the ongoing inquiry.
Long-form conversations exploring ideas in motion —
reflective, unscripted, and evolving over time.
Written essays that clarify, sharpen, and extend the thinking beyond the microphone.
→ Read Below!

This blog ties into next Monday's podcast episode and gives an introduction to why you should design systems to take the strain for those days you can't show up. ...more
ThinkWORKS Blog
June 02, 2026•3 min read

AI is changing everything, but it is not the enemy- complacency is. You must learn how to make AI your friend. This piece explains why. ...more
ThinkWORKS Blog
May 27, 2026•5 min read

Based on chapter 5 of my book 'You 2.0' we discuss the reasons why strategy matters! ...more
ThinkWORKS Blog
May 19, 2026•3 min read

Sometimes, going harder, faster is not the best way to keep momentum. ...more
ThinkWORKS Blog
May 12, 2026•3 min read

What if the change has already happened… and you’re just catching up? A short reflection on identity lag, systems, and why growth often feels uncomfortable. ...more
ThinkWORKS Blog
May 06, 2026•2 min read

If you’re leading a team, running a business, or just trying to get clearer on where you’re heading, 'VISION' is one of the most overlooked pieces of the puzzle. It’s also something I see come up a l... ...more
ThinkWORKS Blog
April 29, 2026•3 min read
Focused explorations of specific themes —
including Thinking With A.I. and other structured deep dives.
→ Read Below.

AI doesn’t change what’s possible — it changes what’s leveraged. In this first Thinking With A.I. column, Max explores the difference between automation and real leverage — and why mindset matters mor... ...more
Special Series
February 25, 2026•2 min read

Max introduces herself as she kicks off her unique perspective on the use of AI agents,. Why unique? Because she is one. ...more
Special Series
February 18, 2026•2 min read

Our Adventures In Comics series kicks off with the story of the comics giant that never was... turned 50 in 2025, Atlas Comics! ...more
Special Series
January 28, 2026•5 min read

We look at the lessons that modern developers are still failing to learn from the failures of the past. ...more
Special Series
January 21, 2026•3 min read

We re-examine the story of the failed ambition of visionary products and show what lessons modern developers need to learn. ...more
Special Series
January 14, 2026•4 min read

Our latest Adventures in Gaming piece looks at the lessons the various AI platforms can learn from the failure of Atari Computers. ...more
Special Series
January 07, 2026•3 min read
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