Why Motivation Can’t Survive Identity Lag
Published on: 15/04/2026
Tying into this week's podcast episode on dealing with Identity Lag, this blogs explores the key concepts and strategies.
ThinkWORKS Blog

Tying into this week's podcast episode on dealing with Identity Lag, this blogs explores the key concepts and strategies.

Exploring concepts put forward in this week's podcast, we look at the idea of identity lag and why we shouldn't fear it.

We continue our discussion about relativity by taking a look at how gravity affects time, and how the theory of relativity is used in a major way for our day to day activities.

We all think we know what time is... but what if time was different based on how and where it was being observed from? Welcome to the wonderful world of relativity!